Services
We can work with you in a variety of ways to better understand your customers' needs, attitudes, and behaviors - who are they, what do they care about, and why do they do what they do? Then we help you determine what you should do in order to attract, retain, and delight your customers.
Qualitative Research
We design and execute projects for research companies and end clients to help them answer key questions. Capabilities include:
Focus groups
In-depth interviews
Online focus groups, bulletin boards, chat groups
Usability testing
Customer Strategy
We utilize a variety of tools to help you get a better picture of your customers and the experiences they have with you. This can include:
Segmentation
Persona development
Journey mapping
Buying process
Marketing Strategy
Once you have a more in-depth understanding of your customers, we work with you to devise messaging strategies for your target audiences.
Innovation
We are well-versed in innovation approaches to ideation and product development, both in large companies and at startups. We can work with your product team and stakeholders alone or with customers to help move your idea forward. Talk to us about where you are in your development and we'll share ideas on how we can help.
Our Process
All our projects have the same three fundamental phases – understanding your business, diving in to answer your key questions, and delivering results you can act on.
